ABU Tokyo 2019

Main Venue

Hyatt RegencyHyatt Regency Tokyo
Address: 2-7-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan, 160-0023
URL: https://www.hyatt.com/en-US/hotel/japan/hyatt-regency-tokyo/tyoty
*You will leave ABU Tokyo 2019 website.

Hyatt Regency Tokyo


Building Trust: Enriching Audience Experience

With the media landscape drastically changing, audiences are seeking more diverse and higher quality experiences through multiple platforms.

How can we meet their needs?

Provide services that are :

  • Ubiquitous -- Online distribution, VOD
  • Shared -- Social Media, Public Screenings
  • Advanced -- 4K/8K UHD, VR
  • Reliable -- Trustworthy information, Emergency news
  • Inclusive -- Content for everyone

Meeting audiences where they are is one of the most significant missions for broadcasters and an indispensable ingredient in building trust.


"Bringing Deadstock KIMONO Fabric to Life"
-Japanese Spirit of MOTTAINAI-


BagDecorating this year's ABU GA bags are deadstock Kimono fabrics collected from all parts of Japan.
Kimono is a traditional clothing of Japan, with characteristics to each local areas in style of weaving, colour and material. Though Kimono is treasured by many, not only in Japan but worldwide, the reality is that many of those old Kimono fabrics and Obi (sash) have long been out of use and abandoned throughout the country.

This situation is well-expressed in a certain Japanese word “MOTTAINAI” It refers to the feeling of regret at wasting the true value of resources and objects.
Based on this “MOTTAINAI” spirit and aspiration to make the best use of Japanese cultural beauty, this ABU KIMONO BAG project has started. And it was realized thanks to the cooperation of “Be-Japon”, a non-profit cultural organization.
For this occasion of the ABU Tokyo GA, fabrics were collected from 9 different places across Japan. Some of them were deadstock merchandize kept in old Kimono stores and others were privately owned old Kimonos no longer in use. Most of them were weaved and dyed by handwork around early 20th century.

Deadstock Kimono Fabrics and Obi (sash) collected for ABU Tokyo GA

About “Be-Japon”

Eiko Kobayashi“Be-Japon” is a non-profit cultural organization based in Tokyo, founded by kimono designer and fashion stylist, Eiko Kobayashi. Transforming antique kimono into creative and original dresses, “Be-Japon” organizes fashion shows and projects in many countries to introduce the beauty of KIMONO as well as the fascination of Japanese culture.

Eiko Kobayashi

Find the Origin of Your KIMONO BAG


Characteristics of Fabrics in Different Regions
Nishijin-ori ★

A woven textile originating in Kyoto. Glamorously rich and thick with its colourful threads including gold, Obi made of Nishijin-ori is often regarded as the most sophisticated and lavish.

Hakata-ori ◆

With a history of more than 770 years, Hakata-ori has long been loved as the fabric used in Obi sashes. Chosen as an offering to the Shogun (General) in 1600, its traditional pattern is called "Kenjo-gara", meaning "offering pattern".

Oshima-tsumugi ●

Its delicate pattern is reversible which is a characteristic of plain weave. It is said to be one of the three great textiles in the world, along with Persian carpets and Gobelins tapestry.

Learn more about
Local RegionsKimono