ABU Tokyo 2019
Hyatt Regency Tokyo
Address: 2-7-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Japan, 160-0023
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Building Trust: Enriching Audience Experience
With the media landscape drastically changing, audiences are seeking more diverse and higher quality experiences through multiple platforms.
How can we meet their needs?
Provide services that are :
- Ubiquitous -- Online distribution, VOD
- Shared -- Social Media, Public Screenings
- Advanced -- 4K/8K UHD, VR
- Reliable -- Trustworthy information, Emergency news
- Inclusive -- Content for everyone
Meeting audiences where they are is one of the most significant missions for broadcasters and an indispensable ingredient in building trust.
In Japan, the pine tree represents longevity, good health, and prosperity, and has long been believed to bring good luck.
The logo for ABU Tokyo 2019 was inspired by this beloved tree. It consists of three circles joined together.
These circles can be seen to represent several important concepts:
- TV, Radio and the Internet
- Past, Present and Future
- News, Entertainment and Education
- Content, Technology and Communication
This simple logo symbolizes not only the diversity of the ABU but also our aspiration to provide the best possible experiences to everyone we serve.
ABU Tokyo KIMONO BAG
"Bringing Deadstock KIMONO Fabric to Life"
-Japanese Spirit of MOTTAINAI-
Decorating this year's ABU GA bags are deadstock Kimono fabrics collected from all parts of Japan.
Kimono is a traditional clothing of Japan, with characteristics to each local areas in style of weaving, colour and material. Though Kimono is treasured by many, not only in Japan but worldwide, the reality is that many of those old Kimono fabrics and Obi (sash) have long been out of use and abandoned throughout the country.
This situation is well-expressed in a certain Japanese word “MOTTAINAI” It refers to the feeling of regret at wasting the true value of resources and objects.
Based on this “MOTTAINAI” spirit and aspiration to make the best use of Japanese cultural beauty, this ABU KIMONO BAG project has started. And it was realized thanks to the cooperation of “Be-Japon”, a non-profit cultural organization.
For this occasion of the ABU Tokyo GA, fabrics were collected from 9 different places across Japan. Some of them were deadstock merchandize kept in old Kimono stores and others were privately owned old Kimonos no longer in use. Most of them were weaved and dyed by handwork around early 20th century.
“Be-Japon” is a non-profit cultural organization based in Tokyo, founded by kimono designer and fashion stylist, Eiko Kobayashi. Transforming antique kimono into creative and original dresses, “Be-Japon” organizes fashion shows and projects in many countries to introduce the beauty of KIMONO as well as the fascination of Japanese culture.
Find the Origin of Your KIMONO BAG
A woven textile originating in Kyoto. Glamorously rich and thick with its colourful threads including gold, Obi made of Nishijin-ori is often regarded as the most sophisticated and lavish.
With a history of more than 770 years, Hakata-ori has long been loved as the fabric used in Obi sashes. Chosen as an offering to the Shogun (General) in 1600, its traditional pattern is called "Kenjo-gara", meaning "offering pattern".
Its delicate pattern is reversible which is a characteristic of plain weave. It is said to be one of the three great textiles in the world, along with Persian carpets and Gobelins tapestry.